About Me

I believe in one simple philosophy - practicality is important.

‘Form follows function’ is a principle almost every designer agrees with, myself included, but I’ve learned that real-world design isn’t always that straightforward. Sometimes clients have visions that challenge practicality, and as a designer, my role is to find balance - to create something meaningful and usable within those constraints.

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For me, good design isn’t just about solving a problem; it’s about doing so with clarity and purpose. I strive to make products that feel intuitive, honest, and effortless -  designs that make sense in the hands of real people. My work often follows a clean, minimalistic aesthetic where every element earns its place; much like the Swiss Army Knife: simple, useful, and timeless.